Services
Original Wave is a full-service brand management agency specialising in marketplace growth and digital commerce.
We partner with ambitious brands to build, scale, and optimise their presence across global marketplaces including Amazon, eBay, Walmart, Etsy, Best Buy, and emerging international platforms.
Core Offerings
End-to-end marketplace growth solutions
- Marketplace onboarding and international expansion
- Brand positioning and disruption strategy
- Listing optimisation (SEO, content, imagery)
- Paid advertising management (Amazon PPC and retail media)
- Conversion rate optimisation (CRO)
Operational and performance management
- Full account management
- Performance analytics and reporting
- Competitor and market research
- Inventory and catalogue management
- Compliance and marketplace governance
Wider digital growth support
- Creative direction and brand identity development
- Customer experience optimisation
- Data-driven strategy and decision making
Why Work With Original Wave
- True end-to-end partner: From strategy through to execution, we deliver fully integrated solutions with no gaps.
- Built for scalable growth: We don’t just launch brands—we build high-performing ecosystems designed to scale.
- Performance-led approach: Every decision is driven by data, focused on revenue, profitability, and long-term value.
- Marketplace-first expertise: Deep specialism across Amazon and retail marketplaces in both B2C and B2B.
- Tailored strategies: No generic playbooks—everything is built around your brand and category.
- Long-term brand building: Focus on retention, customer lifetime value, and sustainable growth.
Experience & Credentials
Andrew Murray – Managing Director (Marketplace / Amazon Specialist)
- 25+ years’ experience in e-commerce, including early adoption of eBay, Amazon, and Etsy
- Built and scaled a business to £1m turnover before moving into consultancy
- £2.5m revenue under management, forecasting £3.5–4m in 2026
- In the last 24 months, we managed £450K+ ad spend, driving £3M+ in ad sales at 15.41% ACOS, 6.49 ROAS, and <10% TACOS across our portfolio.
- Average 50%+ CAGR 2020–2025
Brand experience
- Global brands: DeWalt, Garmin, Bushnell
- Fashion and lifestyle: Superdry, Pierre Cardin, London Fog
- FMCG: Hawkins & Brimble, Rheal, The Little Soap Company
Specialist expertise
- Customer Lifetime Value (CLV) modelling applied to Amazon
- Subscribe & Save growth strategies (47% month-on-month uplift)
- Amazon B2B growth (47% year-on-year increase for key brands)
- Advanced PPC and data-driven conversion strategies
Proven results
- 60%+ year-on-year growth delivered for FMCG brands
- Average 50%+ CAGR 2020–2025 across all accounts
- Scalable frameworks across both B2C and B2B
- Strong track record across both emerging and established brands
In Summary
Original Wave combines deep marketplace expertise with proven growth frameworks and full-service execution. We help brands scale faster, compete more effectively, and build long-term, profitable ecosystems.
Meet the Founder & Managing Director
Andrew Murray – Managing Director (Marketplace / Amazon Specialist)
- 25+ years’ experience in e-commerce, including early adoption of eBay, Amazon, and Etsy
- Built and scaled a tabletop memorabilia business to £1m turnover, transitioning into Amazon-focused consultancy
- £2.5m under management, forecasting £3.5–4m in 2026, with an average 50%+ CAGR 2020–2025
- Current brands include DeWalt (Amazon.ca), Garmin (Walmart.ca), Bushnell (Amazon.ca), Superdry, Pierre Cardin, and London Fog (Amazon.co.uk & EU)
- Delivered 60%+ year-on-year growth for FMCG brands including Hawkins & Brimble, Rheal, and The Little Soap Company (TLSC)
- Specialist in Customer Lifetime Value (CLV) models applied to Amazon, driving Subscribe & Save growth with a 47% month-on-month uplift
- Extensive experience in Amazon B2B, achieving 47% year-on-year growth for brands such as DeWalt and Bushnell
- Proven track record in building scalable growth frameworks across B2C and B2B using advanced PPC and data-driven conversion strategies